The editorial board at ACSNano has come out with a statement on how they'd like problematic papers to be handled. This, the article most pointedly does not say, is surely a response to the controversy over a recent (ridiculously Photoshopped) paper that appeared in the journal. That one didn't make anyone look good, and I can see why the editors felt that they had to make an effort.
The piece is superficially reasonable. They're asking that if someone sees a paper with questionable content, that they should contact the journal first, which I think is good practice in any case. But then we have this:
In the end, a decision will be made, ranging from notification that no cause was found to support the accusations made, corrections to a published article, retraction of the article, and/or to notifying the authors’ institutions of such actions. At ACS Nano, we take scientific fraud seriously and, as needed, retract articles and place sanctions on authors for set numbers of years, including bans on further submissions. The difference between this formalized accusation investigation and reports in blogs or on Twitter is that, during the investigation, the authors of the article under dispute have a fair chance to explain, and the decisions are made by known experts in the field. After we have made our decision, all are welcome to comment on it in any blog, even if they have different opinions; this is their privilege. We strongly suggest that such comments be made without the cloak of anonymity, using real names and affiliations, so that direct and open discussion of the work can be understood by others.
While we appreciate readers being critical and thus helping to weed out incorrect or fraudulent manuscripts, we still should not consider each publication from a competitor as being potentially wrong. A climate of mistrust will not help anyone and will only hamper honest scientists, which are the great majority of our community. Researchers make their reputations by publishing excellent data, not by being whistleblowers with mixed records of accuracy. It is easy to criticize the work of others, but it is substantially harder to achieve something by oneself. In other words, be critical, but never forget to be fair. One can be competitive, but still friends with colleagues, who naturally are also in some ways competitors. We are all humans, and we should never forget the human touches in our work.
So no one is supposed to comment until the editors have made a decision, no matter how long that might take? Desirable or not, I don't see that happening. Look, a scientific paper, once published out on the flippin' internet, is open to comment from whoever wishes to read it. That's what it's there for, to be made use of as its readers find appropriate. I tend to think that a more wide-open discussion of the merits of articles (or their lack of same) is actually good for the field. It should spur people on to write better papers, and put a bit more fear into those who might be tempted to fake things up.
I realize that people are afraid of libel, of character assassination, and so on. But arguing over the details of scientific publications does not lend itself to those activities very easily, although it's certainly true that there are plenty of folks out there who would not above that sort of thing if they thought they could get away with it. But these misdeeds are rather transparent, for the most part, and can just end up making the accusers themselves look foolish. They get the same kind of scrutiny as everyone else. (And besides, don't the sorts of people who really get into that stuff have a significant overlap with the sorts who would fake their papers?) I don't see this as mistrust - I see it as science. If your results are firm, they should be able to stand up to some shaking. If they can't, well, everyone should know about it. If you accuse someone mistakenly, well, you yourself should be ready to take the consequences of that, too. On the other hand, assuming (as the ACSNano piece seems to assume) that anyone with complaints about a paper must be a disgruntled competitor seems be a rather mistrustful way to look at things, too.
That second paragaph above, with its "play nice" advice, should be read while glancing at the "nanorod" photos from that recent paper. Try to reconcile the high-minded tone with what you see, and see if you have any better luck than I did.