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DBL%20Hendrix%20small.png College chemistry, 1983

Derek Lowe The 2002 Model

Dbl%20new%20portrait%20B%26W.png After 10 years of blogging. . .

Derek Lowe, an Arkansan by birth, got his BA from Hendrix College and his PhD in organic chemistry from Duke before spending time in Germany on a Humboldt Fellowship on his post-doc. He's worked for several major pharmaceutical companies since 1989 on drug discovery projects against schizophrenia, Alzheimer's, diabetes, osteoporosis and other diseases. To contact Derek email him directly: derekb.lowe@gmail.com Twitter: Dereklowe

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

In the Pipeline

« Rheumatoid Arthritis Wins A Couple of Rounds | Main | Asking the Tough Questions: Doomsday in the Clinic »

December 13, 2012

Don't Let the Art Director Draw Your Molecules

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Posted by Derek

This is a lesson that everyone should have learned many times before, but those colorful atoms are just so. . .colorful and everything. If anyone knows what element is supposed to be colored "silvery purple", See Arr Oh would like to hear from you.

Comments (6) + TrackBacks (0) | Category: Chemical News


COMMENTS

1. Hap on December 13, 2012 9:56 AM writes...

I wonder how you manage to get a Texas carbon model, either in a drawing program or in a physical model.

If you use technical depictions to look pretty while showing how technologically competent the company you work for is, then you should expect criticism from people who actually understand it if it makes no sense. On the other hand, if neither your management or your customers can tell if the picture makes sense, then a nonsensical picture probably is an accurate description of your company's technical prowess.

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2. Anon on December 13, 2012 10:32 AM writes...

Hap,

"a nonsensical picture probably is an accurate description of your company's technical prowess"

So, so true...

http://pipeline.corante.com/archives/2012/08/07/gsks_antidoping_ad.php

Permalink to Comment

3. Secondaire on December 13, 2012 11:18 AM writes...

I like how the thing seems to have chlorine everywhere. My first knee-jerky reaction was "S-Cl" What is this, a Swern reagent? (Wrong oxidation state; point still stands.)

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4. Helical_Investor on December 13, 2012 11:47 AM writes...

Nice to see they incorporated the molecular shadow. I expect this was for the holistic crowd.

Zz

Permalink to Comment

5. O'Reilly Science Art on December 13, 2012 6:01 PM writes...

As a science illustrator with a PhD in biological chemistry, I wish I could turn this into an ad campaign. (As a part-time adjunct chemistry professor, it just makes me sad.)

Permalink to Comment

6. anonymouse on December 13, 2012 7:04 PM writes...

Who knows, maybe this IS the evasive cure to Alzheimers.

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