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DBL%20Hendrix%20small.png College chemistry, 1983

Derek Lowe The 2002 Model

Dbl%20new%20portrait%20B%26W.png After 10 years of blogging. . .

Derek Lowe, an Arkansan by birth, got his BA from Hendrix College and his PhD in organic chemistry from Duke before spending time in Germany on a Humboldt Fellowship on his post-doc. He's worked for several major pharmaceutical companies since 1989 on drug discovery projects against schizophrenia, Alzheimer's, diabetes, osteoporosis and other diseases. To contact Derek email him directly: derekb.lowe@gmail.com Twitter: Dereklowe

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

In the Pipeline

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November 16, 2012

Your Press Release Has Already Been Written

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Posted by Derek

Alan Dove has it right here:

In a groundbreaking new study, scientists at Some University have discovered that a single molecule may drive people to perform that complex behavior we’ve all observed. Though other researchers consider the results of the small, poorly structured experiment misleading, a well-written press release ensures that their criticisms will be restricted to brief quotes buried near the bottoms of most news stories on the work, if they’re included at all.

There's more at the link, and believe me, you've seen releases that conform to this template so perfectly, it's eerie. I'm reminded of this famous BBC news report. . .

Comments (3) + TrackBacks (0) | Category: Business and Markets | The Scientific Literature


COMMENTS

1. RB Woodweird on November 16, 2012 9:20 AM writes...

My favorite is the news that some boffin has managed to kill cancer cells in vitro with Compound X, therefore: A Cure!

As someone once observed (OK, it was me): A Buick will kill cancer cells in a Petri dish, but a Buick is not going to be easy to digest.

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2. A Nonny Mouse on November 16, 2012 10:43 AM writes...

I do hope people realise that this is not BBC news but a spoof (Charlie Brooker is a comedian). I know that they have dumbed down somewhat, but they aren't that bad (The "Newswipe" should have given it away).

Permalink to Comment

3. Sili on November 16, 2012 11:36 AM writes...

The news would be vastly improved by more professionals getting beheaded by lasers.

Scientific publishing, too.

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