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December 5, 2011
Naming Your Company After Yourself
This morning's post got me to thinking - are there any examples of modern biopharma companies that have taken the name of their founder and come out well? Back in Ye Olde Days, that was the default setting, of course, as it was for most companies. If you founded an industrial concern, you either named the thing after yourself, or called it something dead-on obvious like The American Rubber Gasket Company. There's no telling what people would have thought in 1882 if you'd decided to call your company some. . .made-up word instead.
But I'm trying to think of a successful last-name-of-founder drug company in recent years, and I'm drawing a blank. Am I missing something, or should we put this on the list of potential warning signs?
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