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DBL%20Hendrix%20small.png College chemistry, 1983

Derek Lowe The 2002 Model

Dbl%20new%20portrait%20B%26W.png After 10 years of blogging. . .

Derek Lowe, an Arkansan by birth, got his BA from Hendrix College and his PhD in organic chemistry from Duke before spending time in Germany on a Humboldt Fellowship on his post-doc. He's worked for several major pharmaceutical companies since 1989 on drug discovery projects against schizophrenia, Alzheimer's, diabetes, osteoporosis and other diseases. To contact Derek email him directly: Twitter: Dereklowe

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« Your First Pharma Bloodletting of 2010: AstraZeneca | Main | Merck and Sirna »

January 29, 2010

Sure Thing

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Posted by Derek

I get a lot of press releases around here - not a day goes by that several don't show up in the e-mail queue. I glance over the titles, and I'll open up the more interesting ones and look at them in more detail. Since I feel no obligation to read unsolicited bulk mail (who does?), the less interesting ones get deleted without opening.

Most of what shows up is reasonably well targeted, from university press offices or scientific publishers, and once in a while one of them will lead to a blog post. The PR from small pharma/biotech companies is also probably well targeted, but it's much less likely to lead to anything, simply because there's so much of that stuff around and because it tends, on the average, to be decidedly less interesting: "Spamozyme, Inc. announces its new ZippyChip assay, now with the great taste of fish!" (I don't have the heart to ask Google if "ZippyChip" is the name of a real technology; I fear the answer).

But I also get things that are seriously misguided. Publicists ask me if I want to talk to someone who's just published "Nineteen All-Natural Ways to Quantum Healing" or some damn thing, and the answer is, no, of course I don't. I'd rather drop an Erlenmeyer flask on my foot. Come to that, I'd rather read press releases about the ZippyChip. I know somebody's getting value for their publicity dollar when I get an e-mail pitch asking if my readers would be interested in learning the ways to holistic health without resorting to dangerous and toxic pharmaceuticals

Comments (4) + TrackBacks (0) | Category: Blog Housekeeping


1. Anne on January 29, 2010 11:38 AM writes...

Looks like you're safe on the ZippyChip thing - the most relevant result on Google was an article about Intel releasing their Pentium 4 processor in 2000. Hee.

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2. Sili on January 29, 2010 11:56 AM writes...

Don't be silly. Zippy makes pinheads, not chips.

Personally I'd love to see you take down some woowoos.

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3. Sally on January 29, 2010 3:38 PM writes...

Much the same seems to come my way too, they must all buy a pharma distribution list from somewhere, heh.

The ones I particularly detest are the intense publicists exhorting me to write about some alternative woo, no thanks. They even have the cheek to write back in a rather strident tone a week if not response is forthcoming. The ZippyChip sounds quite cheering by comparison.

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4. Bored on January 30, 2010 8:36 PM writes...

Zippy Chippy is the most famous thoroughbred horseracing looser. In one hundred starts he has lost 100 times.

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