Man, are there ever a lot of companies that I've never heard of on that compound code list. Looking over the names, some of which are clearly more inspired than others, I'd like to suggest a few biotech naming rules. Some of these I know have been previously proposed, both in our field and in other tech areas, but those gentle suggestions do not seem to have sunk in. So. . .
1. Enough of the letter X already. Ending your company name with it puts you in the middle of a herd, starting with it makes you look desperate, and putting in the middle doesn't do you any good. Double x? Idiotic. X out the x, please. It isn't high-tech any more: doesn't anyone realize that Xerox itself started using that name more than forty years ago? And at least they had a derivation from a real word on their side, not something that sounds like a space cat coughing up a hyperspace hairball.
2. Enough of the damned InterCaps, while we're at it. This was an awful fad twenty years ago in the software business, and for some reason it doesn't seem to have died out in the biotech/pharma world. No one wants to reach for the shift key in the middle of your company's name, and no, it does not look spiffy. It makes you look like a shareware company developing hot new apps for Mac OS 7.
3. Putting your company's name in lowercase is an even more pathetic attention-seeking device. Everyone who types your company's name will roll their eyes, and half the time they'll capitalize it out of inattention or sheer spite. And as for starting in lower-case and switching to all caps, words fail me. I'm looking at you, deCODE. deSIST!
4. Naming your company after the disease, body part, or function that you want to work on is fine, if rather unimaginative. But naming it after the way you want to do it sounds a bit. . .boastful. Calling yourself "Predictomatic Pharmaceuticals" or "IntelliDesign Biosystems" sticks you right into the "put up or shut up" category. And yes, it's true that this is the category that all small companies are in, when you get down to it, but you don't necessarily want to be so blatant about it.
5. The following words and word fragments should be deleted from all further lists of possible biotech names: Ribo. Thera. Immuno. Gen(e). Med. Tronics. Vax. Bio. Anti. I realize that this may well leave some of you with no possible names at all. Take that as a sign.