I've taken a few good swings at Kevin Trudeau around here, naturally enough, since he's going around telling everyone that my industry is poisoning them. I get some Google traffic from people searching for information about him, which makes me happy, since what they read here might possibly prevent them from giving this sleazy scam artist their money.
But I've noticed some odd search phrases turning up, things like "How old is Kevin Trudeau" and "Kevin Trudeau real age". Some looking around confirmed my fears. Yes, it seems that Trudeau is going around telling people that he only looks like he's in his forties - when, according to him, he's actually seventy years old. This statement seems to be confined to his personal appearances, because it's hard to track down in print. But it's out there. And it's a lie, as numerous legal records (such as his convictions for credit card fraud) will verify. This shows a combination of greed and contempt for his own audience that you don't come across very often. I'd want to get my clothes dry-cleaned if I brushed up against him by mistake, but you have to admit, he's quite a specimen.
So, for anyone who comes across this page by a Google search, here's the short answer: Kevin Trudeau is not seventy years old. This is an outrageous lie, being told to your face by an equally outrageous excuse for a human being. Trudeau is telling you this whopper for one reason: because he wants your money. Don't give it to him. Too many people have already.
Meanwhile, the marketing practices I spoke about last year continue - he's still slamming phone customers for his book with unwanted subscriptions to his $71 newsletter, for example. Here's one of the many folks who've found that getting Kevin Trudeau's hands off your credit card is next to impossible - and here's another. That applies to the poor suckers who pay $100 each to see him live, too - refunds are mighty slow in coming. And it appears that at least one of his front companies, Media Planet, has officially "gone out of business" in an effort to strand as many people as possible.
Naturally, he has another book out. And naturally, it's accompanied by a mudslide of lies and arrogant nonsense, such as the repeated claims that the FTC "censored" his first book, and that this one has all the good stuff in it that was cut out. (His real interactions with the FTC are considerably more complicated). This is merely a ploy to extract more money from his audience, even the ones who felt ripped off when they paid for his first book only to find it virtually content-free. This one is, naturally, full of the same vacuous gibberish as the first one. Naturally, it's $29.95.
Reputable publishers, though, are looking at the stacks of money that Trudeau is hauling away and wondering how to get some of that health-conspiracy mongering action. And what is this benefactor of humanity doing with some of the cash? Why, bankrolling a professional pool tournament. Where? Las Vegas. Naturally.