My posts on lab photography (here and then here) stirred up comment from all over the place, split about evenly between people on either side of the camera back. Most of the scientists agreed that the shots I complained about are silly-looking, but it was correctly pointed out that if researchers who felt that way would speak up while the pictures are being taken, we'd see fewer examples of the form.
The comments from photographers, which appeared after the original posts here, on various other discussion sites and in e-mail, were more varied. Some agreed that the purple glows were an overused device, and said that they weren't using them any more. Others said that they wish that they could drop them, but that their clients (art directors and PR people) wanted things the way they usually are: bizarrely colorful. A few photographers thought that they were just fine, and a related (and larger) fourth group pretty much told me to stick to talking about things that I might have a chance of understanding.
After taking in all these suggestions, even a couple of physically implausible ones, here's my summarized take on the issue:
First off, we shouldn't necessarily blame the photographers, many of whom (as just mentioned) are giving their paying customers what they want, whether they think it's a good idea themselves or not. The observation was made, with great vigor, that publicity shots are not photojournalism.
I take the point, which was also made to me by my seven-year-old son one day when he noticed that the pictures of hamburgers on highway billboards bear little resemblance to what lands on your table down at Burger Chute. The thing is, the burger photographers are there to make the product look better, and the people who cook them presumably don't think that the billboards look completely ridiculous. Scientists, though, find the colored-spotlight school of photography laughable - but again, let's not blame the photographers. The problem lies elsewhere.
To some people, many of whom work in some form of public relations, nothing says "laboratory" quite like colored spotlights. The intention is to grab the eye, and the problem is that regular laboratory life doesn't do that very well. If we want to lose the special effects, we're going to have to either come up with a less ridiculous way to make an eye-grabbing picture, or convince the PR people that the light shows aren't doing the job. (In which case, we're going to need something to suggest in that first category anyway).
Some ideas have been offered, such as trying to get shots of real things that happen to be colorful: fluorescent TLC plates and large color-banded chromatography columns, perhaps. It's true, though, that in many labs there aren't even that many opportunities. But even getting people to switch to some of the various neon-colored disposable gloves would be less laughable than having their entire labs glowing behind them. Unusual camera angles and other compositional tricks have also been suggested, but these will always come at a cost in time and effort which may not be payable. The problem is, real art directors and brochure layout people will have to be exposed to the results of these ideas before we know if any of them are effective.
What's that? You say that perhaps we should check with the broader public who will actually be viewing the eventual brochures to see what they think? Nonsense - what do you think a public relation person's job is, if not to give the public what the PR department is sure it will like? Next!
As for convincing these folks that the standard rainbow shots aren't desirable, well, that might be a hard sell. There's an invisible line between "useful visual shorthand" and "grating stereotype", and the discussion quickly devolves into unresolvable matters of taste. For my part, I'm sure that I'm right in thinking that these shots are uselessly cheesy, but I could end up in an elevator with someone who's equally sure that they're eye-catching and effective. And science is far from the only profession to suffer from this problem, as a query to any real police officer about the realism of prime-time police dramas will make clear. It may be that in the end, we're stuck with the otherwordly glows whether we like them or not, or whether they do any good or not.
Perhaps we can even go beyond blaming the PR people and blame the whole culture (always a popular move). For hundreds of years, the image of the scientist has been only a flicker away from that of the magician. For many people, what we do in our labs might as well be sorcery for all they understand it. And how many mad scientists have haunted pulp novels and cheap movies over the years? Is it any surprise that we end up with eerie lights washing over us? What else would you expect?